You can't touch a pillow before buying online. Here's how to assess quality from a listing.
Thread Count (For Woven Fabrics)
Under 200 TC: basic quality. 200–400 TC: good quality for everyday decorative use. 400+ TC: premium, suitable for gifts.
Weight (GSM — Grams per Square Metre)
Fabric weight tells you how substantial the material is. A 200gsm cotton feels premium. A 100gsm cotton feels thin. Ask the seller for GSM if it's not listed.
What Good Product Photography Tells You
Quality brands photograph pillows in natural light, which shows true colour and fabric texture accurately. Heavily filtered or studio-lit photos may hide fabric inconsistencies.
Red Flags in Online Listings
- No fabric composition specified
- Prices dramatically below market rate for the stated fabric
- No returns policy
- Stock photos that don't match the actual product
What PillowExpress Guarantees
We specify exact fabric composition on every product. Digital preview before production. And our replacement guarantee means quality concerns are addressed, not deflected.
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